Malina
A Brazilian smoothing system made in São Paulo. No formaldehyde and nothing that releases it under heat, plant proteins in place of animal keratin, and tourmaline in every formula — the treatment in the chair, and the home care that keeps it working.
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One & Done Smoothing Treatment
The smoothing service itself. Glyoxylic acid does the straightening — up to three levels of curl reduction that holds up to five months — three months on a realistic average — while plant proteins, amino acids and tourmaline look after the hair. No formaldehyde, and nothing that turns into it under a flat iron, so there are no fumes in the chair for the client or the stylist.
Applied in the salon. Iron work runs 400–420°F on normal hair, 350–375°F on blonde or compromised hair, six to twelve passes depending on how straight the client wants to land. Hair can be washed — and colored — the same day.
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Classic Mineral Shampoo
The daily shampoo that stretches a smoothing service. Soy and quinoa proteins with coconut oil clear the day out of the hair without stripping the treatment underneath. It does the same maintenance work after other brands' keratin services, too.
A quarter-size amount on wet hair, lather, rinse. Follow with the conditioner.
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Classic Mineral Conditioner
The anti-frizz half of the daily pair. Coconut and argan oil, shea butter and açaí bring the moisture; tourmaline powder smooths and seals the strand while the formula rebalances the hair's pH.
After shampooing, work through, leave five minutes, rinse.
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Classic Mineral Mask
The weekly deep treatment. Argan oil, shea butter and açaí lock moisture in and frizz out and seal the cuticle — for thick frizzy hair, dry curls, and hair holding a service between salon visits.
Once a week on damp, shampooed hair. Distribute evenly, leave ten minutes, rinse.
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Hair Mineral Protector
Leave-in style prep. Hydrolyzed wheat protein hydrates the cortex and gives the hair its elasticity back; argan, açaí and oat oil carry the moisture; tourmaline seals the cuticle before the heat goes on.
A small amount on clean, damp hair. Comb through, blow-dry, then iron, wave or curl.
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Nova Titanium Hair Straightener Pink
Pure titanium floating plates with Far Infrared heat that locks moisture in instead of baking it out. Heats in 28 seconds, adjusts to 455°F, and the beveled edges do waves and curls as readily as straight. Dual voltage, 360° cord, and a silicone surface pad in the box.
Work through dry hair in sections. Pick the temperature for the hair in the chair — fine hair low, resistant hair high.
[ TITANIUM_ELITE_HAIR_STRAIGHTENER_BLACK ]
Titanium Elite Hair Straightener Black
Pure titanium floating plates with Far Infrared heat that locks moisture in instead of baking it out. Heats in 28 seconds, adjusts to 455°F, and the beveled edges do waves and curls as readily as straight. Dual voltage, 360° cord, and a silicone surface pad in the box.
Work through dry hair in sections. Pick the temperature for the hair in the chair — fine hair low, resistant hair high.
Malina is stocked here and sold through its own storefront. Every product on this page is orderable at malinausapro.com.
Formulas contain wheat protein — Malina is not gluten-free. A client with a sensitivity should check with their physician.