Model with a sleek dark bob against a warm wallMalina / São Paulo, Brazil
Malina / São Paulo, Brazil

Malina.

A Brazilian smoothing system made in São Paulo. No formaldehyde and nothing that releases it under heat, plant proteins in place of animal keratin, and tourmaline in every formula — the treatment in the chair, and the home care that keeps it working.

Fume-free · No formaldehyde · 100% vegan · Cruelty-free · Tourmaline-infused

One & Done Smoothing TreatmentMalina / One & Done Smoothing Treatment

Pro treatment1 L · 250 mlSalon only

One & Done Smoothing Treatment.

The smoothing service itself. Glyoxylic acid does the straightening — up to three levels of curl reduction that holds up to five months — three months on a realistic average — while plant proteins, amino acids and tourmaline look after the hair. No formaldehyde, and nothing that turns into it under a flat iron, so there are no fumes in the chair for the client or the stylist.

In practice

Applied in the salon. Iron work runs 400–420°F on normal hair, 350–375°F on blonde or compromised hair, six to twelve passes depending on how straight the client wants to land. Hair can be washed — and colored — the same day.

  • In the formulaGlyoxylic acid
  • Plant proteins
  • Amino acids
  • Tourmaline

Classic Mineral ShampooMalina / Classic Mineral Shampoo

Home care300 ml · 500 mlSalon only

Classic Mineral Shampoo.

The daily shampoo that stretches a smoothing service. Soy and quinoa proteins with coconut oil clear the day out of the hair without stripping the treatment underneath. It does the same maintenance work after other brands' keratin services, too.

In practice

A quarter-size amount on wet hair, lather, rinse. Follow with the conditioner.

  • In the formulaSoy protein
  • Quinoa
  • Coconut oil
  • Tourmaline

Classic Mineral ConditionerMalina / Classic Mineral Conditioner

Home care300 ml · 500 mlSalon only

Classic Mineral Conditioner.

The anti-frizz half of the daily pair. Coconut and argan oil, shea butter and açaí bring the moisture; tourmaline powder smooths and seals the strand while the formula rebalances the hair's pH.

In practice

After shampooing, work through, leave five minutes, rinse.

  • In the formulaArgan oil
  • Shea butter
  • Acai
  • Tourmaline

Classic Mineral MaskMalina / Classic Mineral Mask

Home care300 ml · 500 gSalon only

Classic Mineral Mask.

The weekly deep treatment. Argan oil, shea butter and açaí lock moisture in and frizz out and seal the cuticle — for thick frizzy hair, dry curls, and hair holding a service between salon visits.

In practice

Once a week on damp, shampooed hair. Distribute evenly, leave ten minutes, rinse.

  • In the formulaArgan oil
  • Shea butter
  • Acai
  • Tourmaline

Hair Mineral ProtectorMalina / Hair Mineral Protector

Home care100 mlSalon only

Hair Mineral Protector.

Leave-in style prep. Hydrolyzed wheat protein hydrates the cortex and gives the hair its elasticity back; argan, açaí and oat oil carry the moisture; tourmaline seals the cuticle before the heat goes on.

In practice

A small amount on clean, damp hair. Comb through, blow-dry, then iron, wave or curl.

  • In the formulaWheat protein
  • Argan oil
  • Oat oil
  • Tourmaline

Nova Titanium Hair Straightener PinkMalina / Nova Titanium Hair Straightener Pink

Tool1.25 in plates

Nova Titanium Hair Straightener Pink.

Pure titanium floating plates with Far Infrared heat that locks moisture in instead of baking it out. Heats in 28 seconds, adjusts to 455°F, and the beveled edges do waves and curls as readily as straight. Dual voltage, 360° cord, and a silicone surface pad in the box.

In practice

Work through dry hair in sections. Pick the temperature for the hair in the chair — fine hair low, resistant hair high.

  • SpecsTitanium plates
  • Far infrared
  • 455f max
  • Dual voltage

Titanium Elite Hair Straightener BlackMalina / Titanium Elite Hair Straightener Black

Tool1.25 in plates

Titanium Elite Hair Straightener Black.

Pure titanium floating plates with Far Infrared heat that locks moisture in instead of baking it out. Heats in 28 seconds, adjusts to 455°F, and the beveled edges do waves and curls as readily as straight. Dual voltage, 360° cord, and a silicone surface pad in the box.

In practice

Work through dry hair in sections. Pick the temperature for the hair in the chair — fine hair low, resistant hair high.

  • SpecsTitanium plates
  • Far infrared
  • 455f max
  • Dual voltage

Malina is stocked here and sold through its own storefront. Every product on this page is orderable at malinausapro.com.

Formulas contain wheat protein — Malina is not gluten-free. A client with a sensitivity should check with their physician.